In this course the market for medical services and solutions will be analyzed from the perspective of a MedTech company. Given the rapid transformation in healthcare and the increasing pressure to deliver better outcomes at lower costs new kind of partnership models are requested by providers. Providing a healthcare solution that goes beyond medical equipment has become critical for medtech providers to stay competitive while enabling healthcare outcomes that really matter to society. These mega trends bear implications for innovation cycles, business and market models, financing solutions, project management and procurement. Hence, the course will provide insights into these healthcare megatrends and on how medtech providers are adapting to anticipate and respond to these trends. Throughout the cause case studies and other interactive formats will be used.
Learning objectives and skills
Students will understand the market situation from both the healthcare provider and provider as well as medtech manufacturer view. This course will deepen their knowledge on organizational and supply chain driven organizations.
They will learn the micro economical perspective for solution offerings within a healthcare provider customer case.
The scientific development of the course contents and the inter active format will strengthen the skills to analyze, develop and evaluate cases between the different stakeholders.
Master Gesundheitsmanagement und Gesundheitsökonomie: Wahlbereich