Medical technology management

Contents

This course consist of 3 parts; all lectureres are Manager from Siemens Healthineers (SHS) (Stefan Assmann, Daniela Balk, Christian Becker, Alexander Hampson, René Holler, Oliver Lenhart, Carolin Rupp, Sabine Wich, Stefanie Wicklein) and show real cases:

  • Access to Care: How to access markets and develop solutions for customers in volatile environments. How to reach your audience with digital marketing and communication, engage the right target group and measure success? The power and limits of digital campaigns with real-life examples.
  • Digitization & Innovation: Hospital innovation labs can be creative zones for clinical and non-clinical staff to brainstorm & to implement internal innovations. External innovations can be accessed and tried out via cooperation with corporations and startups with a win-win for every involved party. Next to external innovations, Siemens Healthineers (SHS) innovations and digital solutions are tested with partners in the clinical field. Especially when it comes to improvements/change of existing clinical workflows, like the critical area of stroke. By digitalizing the entire pathway, it is possible to save time-to-brain and increase the efficiency of care.
  • Project execution: Which measures does SHS take to constantly ensure a high level of project fulfillment over the entire project life cycle which may span tens of years? How does SHS ensure leveraging opportunities and how does SHS protect itself by managing risks and claims?

Learning objectives and skills

Students will understand the market situation from both the healthcare provider and provider as well as medtech manufacturer view. This course will deepen their knowledge Digitalization and Innovation in Healthcare as well as access to care and digital marketing business with real examples.Furthermore students will understand risk management in project execution from a medtech company.The scientific development of the course contents and the interactive format will strengthen the skills to analyze, develop and evaluate cases between the different stakeholders.

Registration

Registration is by e-mail to lena.jaegers@fau.de, the registration period will be announced in due time.

Module compatibility

Master Gesundheitsmanagement und Gesundheitsökonomie: Wahlbereich

Additional Information

Students are required to attend all sessions in person.